Because of the Author’s standing in China, she was able to elicit enthusiastic support and active contributions from important companies and experts on China. All of those selected to work on “Connecting with China” are success stories in their own right and echo the important messages of the book: that attitudes of respect, mutual benefit and the sensitive committed building of relationships are the real drivers of success in and with China.
Firstly, 15 major Chinese CEO’s from important sectors contributed up to the minute, practical advice on relating well to China for success. The CEOs in question covered an important range of ages, regions and sectors, providing a rare insight into the business attitudes and behaviour which send the right attitude in China and stimulate success and mutual respect.
The CEOs were drawn from exciting and expanding fields of Chinese commerce and industry, areas of real opportunity for Western business: Import/Export, Automotive Sector, Technology, Property Development, Trade Promotion, The management of Business Showrooms, Trade Displays, Foreign Business Advisory Boards and Consultancies.
They concurred wholeheartedly with the book’s insights and strategies and added dynamic, Chinese insights and wisdom in support of the astute observations and techniques offered by the author for creating success.
The author also enlisted permission from a beneficiary of the prestigious Cathay Pacific China Business Awards to allow her to describe their impressive success in China from their earliest days to being a market leader in their field. The company, Andor plc, endorsed the book’s techniques and insights wholeheartedly and shared how their attentiveness to the attitudes and values recommended brought them enduring respect, success and profitable reputation and outcomes.
Finally, addressing one of the big areas of alleged difficulty with China: the protection of ideas and propositions, Joan enlisted the help of the Senior Partner of a major law firm with an important and highly effective track record on and in China, Stephenson Harwood (Hong Kong), to address these areas and give practical encouragement, understanding and support to Western companies to make them surefooted in the handling of this important area.
This book offers unique insights from a writer whose depth of observation is matched by her cultural skills in making China Business Culture accessible, and her vast practical experience of having lived the business journey which her readers are about to make.
It will change your views, ideas and skills on China. It will facilitate your success. It will help you to like China and enjoy doing business there. In other words, it will chart your course to reputation and success in this complex business culture.
Monday, July 5, 2010
About the Author: Joan Turley, China Experience
Arriving in China as an inter-cultural expert some five years ago, Joan’s productive China career started in the North-East of China, meeting companies and mayors of Central Business Districts (CBDs) and working with client contacts solicitous of commercial dealings and partnerships with the West. The dynamic and highly successful client briefs included researching market entry and positioning, identifying market need, developing partnerships and establishing joint ventures.
Joan was uniquely privileged during this time to work across diverse fields of endeavour in China: education, plastics, engineering, hospitality, media, publishing, financial services, corporate branding, advertising and business support. Her work assisted clients to develop their intercultural skills for China entry, relationship building, negotiation, communication styles, conversion of deals, positive China-friendly presentations of their company, business retention and client management.
After a varied and sustained experience of creating success in China, Joan was invited by the largest independent publisher in the world, Wiley, to distil this vast experience into books and films to ensure that the success tools she had developed could be widely shared. The result: Connecting with China: Business Success through Mutual Benefit and Respect, is making a huge impact on Sino-Western Business skills and has been highly praised since its recent launch for helping companies to create success with China on a sincere, meaningful and respectful basis.
Joan was uniquely privileged during this time to work across diverse fields of endeavour in China: education, plastics, engineering, hospitality, media, publishing, financial services, corporate branding, advertising and business support. Her work assisted clients to develop their intercultural skills for China entry, relationship building, negotiation, communication styles, conversion of deals, positive China-friendly presentations of their company, business retention and client management.
After a varied and sustained experience of creating success in China, Joan was invited by the largest independent publisher in the world, Wiley, to distil this vast experience into books and films to ensure that the success tools she had developed could be widely shared. The result: Connecting with China: Business Success through Mutual Benefit and Respect, is making a huge impact on Sino-Western Business skills and has been highly praised since its recent launch for helping companies to create success with China on a sincere, meaningful and respectful basis.
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