About the Author: Joan Turley, China Experience

Arriving in China as an inter-cultural expert some five years ago, Joan’s productive China career started in the North-East of China, meeting companies and mayors of Central Business Districts (CBDs) and working with client contacts solicitous of commercial dealings and partnerships with the West. The dynamic and highly successful client briefs included researching market entry and positioning, identifying market need, developing partnerships and establishing joint ventures.

Joan was uniquely privileged during this time to work across diverse fields of endeavour in China: education, plastics, engineering, hospitality, media, publishing, financial services, corporate branding, advertising and business support. Her work assisted clients to develop their intercultural skills for China entry, relationship building, negotiation, communication styles, conversion of deals, positive China-friendly presentations of their company, business retention and client management.

After a varied and sustained experience of creating success in China, Joan was invited by the largest independent publisher in the world, Wiley, to distil this vast experience into books and films to ensure that the success tools she had developed could be widely shared. The result: Connecting with China: Business Success through Mutual Benefit and Respect, is making a huge impact on Sino-Western Business skills and has been highly praised since its recent launch for helping companies to create success with China on a sincere, meaningful and respectful basis.